Before & After: ‘New’ baseball site a big hit

Golden Valley Little League”s revamped mobile responsive site wins over parents


Non-responsive layout that was cumbersome on mobile devices; cluttered navigation hierarchy


Responsive design optimized for mobile devices; clear, easy-to-modify navigation hierarchy

Who: Golden Valley Little League

What: Youth baseball league with about 200 players based out of western Minneapolis suburb

Teams: 20

When: Site redesigned in spring of 2017

Goal: Switch to Sitebuilder template that is optimized for mobile devices; freshen homepage background design

Making it happen: As part of his work for a marketing company, Adam Kristal encourages customers to migrate their websites to mobile responsive templates. The response has been overwhelmingly positive, and he figured the same transition was overdue for Golden Valley Little League, a longtime rskv client. Plus, “I got really sick and tired of seeing the same (homepage) images I’ve seen for five years,” Kristal, the league’s webmaster, said with a laugh.

I’ve heard from parents who say it is a night and day difference from what we had before. The really big difference for most people is the fact that they can use it on their phones and iPads.

Adam Kristal, Golden Valley Little League Webmaster

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